Published 5 months ago • loading... • Updated 5 months ago

Looking Forward to Black Friday Sales? ‘They’re Really Just Lying to You,’ Warns DC Consumer Expert

On Friday, Kevin Brasler, executive editor of Washington Consumers' Checkbook, said researchers spent six months tracking prices at 25 major retailers and found most Black Friday markdowns are not genuine.
Retailers show a list or regular price, cross it out, and advertise a discount, with Brasler saying this tactic often involves fabricated 'anchor prices' to inflate savings.
Tracking across 25 retailers showed stark differences in sale practices; for 12 of the 25 companies, shoppers found more than half the items had false discounts weekly, while WalletHub found 36% of items offered no savings.
Shop around and compare prices, Brasler advised, and use tools like CamelCamelCamel to verify Amazon's recent low price since Amazon does not always offer the lowest price.
FTC rules on former price comparisons raise legal risks as fake sales persist, but experts say big-ticket items like appliances and TVs still offer genuine Black Friday deals.

Insights by Ground AI

12 Articles

Dark News Just Before Black Friday - the Thing Is Serious

The Black Friday is just around the corner and many people are looking forward to bargains. But be careful! Behind the mega-deals gloomy traps lurk.

5 months ago·Germany

Read Full Article

The Washington Hispanic

Center

Black Friday, It's a Deceptive Offer!

With the arrival of Thanksgiving Day and Black Friday just around the corner, a consumer expert from Washington, D.C. warns that when retailers offer tempting offer prices, “they’re really just lying to you.” “Our researchers spent six months monitoring prices at 25 major retailers and found that virtually all discounts offered by most stores aren’t special prices or savings at all,” said Kevin Brasler, executive editor of Washington Consumers’ …

5 months ago·Washington, United States

Read Full Article