US EditionShoppers spend billions on Black Friday to snag holiday deals, despite wider economic uncertainty
U.S. online sales hit a record $11.8 billion on Black Friday despite fewer items per order and rising average prices, driven by AI and social media influences.
- U.S. consumers spent a record $11.8 billion online on Black Friday, marking a 9.1% jump from last year, according to Adobe Analytics.
- Shopping services powered by artificial intelligence and social media advertising have particularly influenced what consumers choose to buy, Adobe said.
- Mastercard SpendingPulse reported that overall Black Friday sales excluding automotive rose 4.1% from a year ago, with online sales jumping 10.4% and in-store purchases inching up 1.7%.
33 Articles
33 Articles
The Morning Call
Independent EspañolBy WYATTE GRANTHAM-PHILIPS NEW YORK (AP) — Despite widespread economic uncertainty over this year’s holiday season, buyers flocked to Black Friday, spending billions of dollars on physical stores and online. Adobe Analytics, which tracks e-commerce, said that U.S. consumers spent a record $11.8 billion online on Friday, marking a 9.1% increase over last year. Traffic accumulated particularly between 10 a.m. and 2 p.m., local time across the coun…
Associated Press News
Shoppers spend billions on Black Friday to snag holiday deals, despite wider economic uncertainty
Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online.
November 28, 2025 – New York – EFE. Black Friday has arrived in the United States in an environment of significant economic uncertainty, which is expected to result in greater caution on the part of consumers. Projections indicate that average spending will be 4% lower than that recorded during the year 2024. Despite this scenario, the search for lower prices remains an engine, as a Deloitte survey revealed that 82% of consumers plan to make pur…
Black Friday arrives this Friday in the United States amid economic uncertainty that will make consumers more cautious this year and spend 4% less than in 2024, according to estimates.The entry Black Friday arrives in the United States between economic uncertainty and lower consumer spending was first published in Digital Process.
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