Black Friday 2026: What Romanians Buy and What Budget They Have
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Black Friday 2026 comes with the highest purchasing intention in the last four years, seven out of ten Romanians manifesting their purchasing intention, according to a MKOR study. The intention was 57% in 2023 and 2024, respectively 62% in 2025.
The Romanians are preparing for Black Friday with an average budget of about 2,100 lei. Seven out of ten intend to buy discount products, and four out of ten want to take advantage of offers and to take Christmas gifts from time to time. The most sought after remain electronics and appliances.
Just over two weeks before Black Friday 2026, electricians and electronics lead the shopping list of Romanians, both women and men. The differences appear below in the basket: men hunt phones, laptops and smartwatches, and women put on the cosmetic list, perfumes and clothes. What products the Romanians want to buy from Black [...]
One more hour on Sunday, enough time to make the shopping list on Black Friday. Officially, the discount holiday will be on November 6th, but there are also retailers who steal the start and start early, some even tomorrow. What plans Romanians have, in a year marked by increasing costs and financial shortfalls.
Seven out of ten Romanians between the ages of 18 and 55 intend to purchase Black Friday 2026, the highest level in the last four years. The average budget reported is close to 2,100 lei, and buying preferences differ by gender, according to MKOR study "Black Friday Trends 2023-2026. Black Friday [...] Article Black Friday 2026: 70% of Romanians want to buy. What products women and men prefer first appears in Sibiu 100.
Seven out of ten Romanians between the ages of 18 and 55 plan to buy Black Friday 2026, the highest level in the last four years, and the average budget declared is about 2,100 lei, according to a recent study.
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