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Black Friday 2025: Market signals from a record year?

Black Friday 2025 is breaking records, with U.S. online sales projected at US$11.7B (+8.3 per cent) and Canadian spending hitting US$9.3B, signalling strong consumer confidence Online shopping leads the way—71 per cent of U.S. shoppers and a growing majority in Canada prefer digital channels, boosting Amazon, Walmart, and Shopify Canadians show strong “buy local” sentiment, with BC and Alberta leading spending growth, while affordability and dis…
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themarketonline.ca broke the news in on Friday, November 21, 2025.
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