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Birkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold

Summary by Fortune
The value of a Birkin bag skyrockets from the moment it leaves the Hermès store. That’s partly because not just any regular person can buy the bag. Only customers with a sizable purchase history at the brand are offered the opportunity to buy a “quota bag,” such as a Birkin or a Kelly. But even Hermès’ most loyal shoppers don’t get to choose the exact Birkin model they want. The brand allows boutiques to purchase a select number of Birkins per s…

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Fortune broke the news in New York, United States on Monday, December 15, 2025.
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