How London’s Electrify Rolls Up YouTube Channels Turning Creators Into Cash Cows

How London’s Electrify Rolls Up YouTube Channels Turning Creators Into Cash Cows

Despite billions in revenues, most influencers and their popular channels carry too much “key-person” risk for institutional investors. This UK firm has figured out how to turn viral videos into evergreen products.

Billions of views is just the start – meet the Aussie content creators building global empires

You may not know their names, but these YouTube stars have huge audiences – and now they are being honoured by the National Film and Sound Archive.

Billions of views are just the start – meet the Aussie content creators building global empires

You may not know their names, but these YouTube stars have huge audiences – and now they are being honoured by the National Film and Sound Archive.