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Billboards that Breathe: Campaigns Where Outdoor Ads Respond to Weather, Sound, or Movement Malawi 24 | Latest News from Malawi
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Billboards that Breathe: Campaigns Where Outdoor Ads Respond to Weather, Sound, or Movement Malawi 24 | Latest News from Malawi
There’s something quietly mesmerizing about strolling by a billboard that looks as though it’s alive. Perhaps it fogs up on a misty morning, glows on a darkening night, or ripples when the wind rushes by. These “breathing” billboards erase the boundary between static and sentient, drawing city streets into a rhythm that almost seems human. […] The post Billboards that Breathe: Campaigns Where Outdoor Ads Respond to Weather, Sound, or Movement ap…
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