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Bill Belichick’s Girlfriend, Jordon Hudson, Files Trademark for ‘Gold Digger’
Jordon Hudson filed nearly two dozen trademarks including 'gold digger' to market merchandise amid public scrutiny of their 49-year age gap, her company said.
- On August 25, 2025, Jordon Hudson, who manages TCE Rights Management, submitted an application to trademark the phrase "Gold Digger" for use on items such as jewelry and keychains.
- This filing follows the public surfacing of Bill Belichick and Hudson's relationship in June 2024, which has drawn significant attention due to their 49-year age gap.
- Belichick, a 73-year-old former NFL coach with six Super Bowl titles, now leads North Carolina’s football program while Hudson manages their business ventures under TCE Rights Management.
- They have filed nearly two dozen trademarks this year under TCE, including names like "Chapel Bill" and "The Dynasty ," reflecting their efforts to monetize their public profile.
- The trademark filings highlight how Belichick and Hudson are leveraging media scrutiny and public interest to develop their brand alongside his new coaching career.
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12 Articles
12 Articles
‘Gold digger’: Belichick’s girlfriend leans into criticism with trademark application
Bill Belichick is about to kick off his first season coaching at North Carolina, but if things don’t work out in Chapel Hill, he does have a few business ideas to fall back on. Or rather, his much younger girlfriend, Jordon Hudson, does. It seems Belichick and Hudson are leaning into all the scrutiny of their relationship and its nearly 49-year age difference, hoping to cash in on the hype. Patent attorney Josh Gerben reported in a social media …
Coverage Details
Total News Sources12
Leaning Left3Leaning Right1Center7Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 27%
C 64%
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