US EditionFirst law protecting consumers' brainwaves signed by Colorado governor
- Governor Jared Polis of Colorado signed a groundbreaking bill to protect sensitive biological and neural data, the first of its kind in the United States.
- The new law, passed with overwhelming support in the Colorado House and Senate, expands the definition of 'sensitive data' to include brain, spinal cord, and nerve-generated data.
- Colorado's law mandates tech companies to obtain consent for collecting neural data, disclose data usage, and provide opt-out options for data sale and targeted advertising.
8 Articles
8 Articles
Big Tech can’t hoard brainwave data for ad targeting, Colorado law says
Enlarge (credit: PM Images | DigitalVision) On Wednesday, Colorado expanded the scope of its privacy law initially designed to protect biometric data like fingerprints or face images to become first in the nation to also shield sensitive neural data. That could stop companies from hoarding brain activity data without residents realizing the risks. The New York Times reported that neural data is increasingly being collected and sold nationwide.…
First law protecting consumers’ brainwaves signed by Colorado governor
By Brad Brooks (Reuters) – Colorado Governor Jared Polis on Wednesday signed into law the first measure passed in the U.S. that aims to protect the data found in a person’s brainwaves. Sponsors of the bill said it was necessary as quick advances in neurotechnology make scanning, analyzing and selling mental data increasingly more possible – and profitable. State representative Cathy Kipp, a sponsor of the legislation, said in a statement tha…
Colorado Bill Aims To Protect Consumer Brain Data
An anonymous reader quotes a report from the New York Times: Consumers have grown accustomed to the prospect that their personal data, such as email addresses, social contacts, browsing history and genetic ancestry, are being collected and often resold by the apps and the digital services they use....
Estado se suma a la protección de los neuroderechos. Fuente: Unsplash La protección de los datos del cerebro humano comenzó a operar esta semana en el estado de Colorado, gracias a una nueva ley, la primera en Estados Unidos, que protege esta valiosa información privada.Con la firma del gobernador Jared Polis, entró este miércoles en vigor esta medida encaminada a proteger los neuroderechos de las personas, incluyendo la privacidad de las o…
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