Published 15 days ago

First law protecting consumers' brainwaves signed by Colorado governor

Governor Jared Polis of Colorado signed a groundbreaking bill to protect sensitive biological and neural data, the first of its kind in the United States.
The new law, passed with overwhelming support in the Colorado House and Senate, expands the definition of 'sensitive data' to include brain, spinal cord, and nerve-generated data.
Colorado's law mandates tech companies to obtain consent for collecting neural data, disclose data usage, and provide opt-out options for data sale and targeted advertising.

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Reuters

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15 days ago·United Kingdom

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WTVB

First law protecting consumers’ brainwaves signed by Colorado governor

By Brad Brooks (Reuters) – Colorado Governor Jared Polis on Wednesday signed into law the first measure passed in the U.S. that aims to protect the data found in a person’s brainwaves. Sponsors of the bill said it was necessary as quick advances in neurotechnology make scanning, analyzing and selling mental data increasingly more possible – and profitable. State representative Cathy Kipp, a sponsor of the legislation, said in a statement tha…

15 days ago

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Techmeme

Colorado Governor Jared Polis signs a bill that, for the first time in the US, expands the state's personal privacy law to include consumer “neural data”

The essential tech news of the moment. Technology's news site of record. Not for dummies.

15 days ago

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Ars Technica

Big Tech can’t hoard brainwave data for ad targeting, Colorado law says

Enlarge (credit: PM Images | DigitalVision) On Wednesday, Colorado expanded the scope of its privacy law initially designed to protect biometric data like fingerprints or face images to become first in the nation to also shield sensitive neural data. That could stop companies from hoarding brain activity data without residents realizing the risks. The New York Times reported that neural data is increasingly being collected and sold nationwide.…

15 days ago·United States

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slashdot.org

Colorado Bill Aims To Protect Consumer Brain Data

An anonymous reader quotes a report from the New York Times: Consumers have grown accustomed to the prospect that their personal data, such as email addresses, social contacts, browsing history and genetic ancestry, are being collected and often resold by the apps and the digital services they use....

14 days ago

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