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ITV Reality Show Set for Shock Format Change in Order to 'Surprise' Contestants

ITV is reportedly planning surprise guest appearances from former Celebrity Big Brother stars as the civilian series begins, with the new run extended to seven weeks.

  • ITV is reportedly planning to introduce past Celebrity Big Brother contestants as surprise guests into the upcoming civilian Big Brother series, aiming to inject more fun into the programme.
  • Producers are currently in talks with celebrities from all previous editions, including Channel 4 and Channel 5 versions, to appear as guest residents or for specific tasks.
  • According to The Sun, some stars will enter a few days into the show's run, mirroring television personality Sharon Osbourne's guest lodger role in the 2024 season.
  • The upcoming series has been extended by seven days, granting a full seven-week run, with the new season expected to launch next month.
  • While previous host Davina McCall recently suggested the rebooted show "will never be what it was at the beginning," ITV confirmed Big Brother returns to ITVX and ITV2 later this year.
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13 Articles

gazetteherald.co.ukgazetteherald.co.uk
+7 Reposted by 7 other sources
Center

ITV reality show set for shock format change in order to 'surprise' contestants

Big Brother could be seeing a twist in its format for its 2026 series with the potential addition of previous celebrity contestants

Lean Left

Participating in senseless sessions of the Serbian Parliament while the institutions are in total disarray and run by criminals is just unnecessary giving legitimacy to the outgoing government of the Serbian Progressive Party to create an illusion of a democratic parliamentary struggle in Serbia in front of the eyes of the domestic and international public.

·Belgrade, Serbia
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Dnevni list Danas broke the news in Belgrade, Serbia on Wednesday, August 5, 2026.
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