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Big brands spend less sales revenue on advertising
Summary by cmotech.uk
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5 Articles
Alphabet, Meta, Microsoft and Netflix show one of the most pronounced changes.
·Mexico City, Mexico
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According to the report “Global Ad Trends: The Cost of Being Seen”, produced by Warc Media, 25 major advertisers based in the United States reduced the proportion of their advertising revenues from 2019 to 2025, from 6.1% to 5.5%. These companies’ overall advertising spending did increase in absolute terms, by 56%...
WARC's market researchers have examined the advertising cost-turnover ratio among 25 major US advertisers, including Coca-Cola and P&G. According to this, the rate has fallen to 5.5 percent.
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