The American Livestock Industry’s Main Lobbying Group Treated Climate Change as a PR Problem

The American livestock industry’s main lobbying group treated climate change as a PR problem

New research has revealed more examples of the National Cattlemen’s Association’s efforts to downplay and deny the industry’s greenhouse gas emissions.

Beef Industry Knew of Livestock's Climate Role by 1989, Documents

A peer-reviewed PLOS Climate study finds that internal documents show the National Cattlemen's Association knew by 1989 of livestock's major role in global warming and ran a strategic communications campaign to persuade the public otherwise.

Big Beef against climate science - Expert Reaction - Science Media Centre

A US beef industry group campaigned against established science on the role of cows in climate change, a new study says. Examining documents from 1986-96, US researchers found the group's tactics included commissioning academic experts to produce favourable stats. There was no evidence it consid