Struggling E-Bike Brand Cowboy Finds Financial Partner - RetailDetail EU
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3 Articles
Struggling e-bike brand Cowboy finds financial partner - RetailDetail EU
Belgian e-bike brand Cowboy has quelled the worrying rumours of recent weeks: the company has secured short-term financing and found a new financial partner. “Two milestones” Over the past two weeks, numerous rumours have been circulating about the precarious financial situation of Brussels-based e-bike manufacturer Cowboy. A recall of thousands of bikes brought financial and organisational problems to light, raising fears about the survival of …
E-bike brand Cowboy has reached a financing agreement that will secure its short-term survival, the Belgian company reports. The company is also working on a deal with its French counterpart Rebirth that should secure Cowboy's long-term future. Cowboy faced problems with the delivery of new bikes and parts, and a major recall due to unsafe frames. This also put a heavy burden on the company's finances.
The struggling Belgian company Cowboy has managed to secure funding to ensure its continued existence for the time being. The e-bike company has been struggling for about two years with setbacks such as sluggish sales, defective bike frames, and dissatisfied customers. For these reasons, the company was forced to partially halt bike production.
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