Bicester Village celebrates 30th anniversary

Bicester Village celebrates 30th anniversary

Bicester Village is celebrating its 30th anniversary.

Bicester Village at 30: how a wet field in Oxfordshire defied the death of the shopping mall - NewsGroove Uk

Before a shopping centre selling past-season designer fashion at discounted prices opened its doors in April 1995, the site of Bicester Village had been “a wet field containing two old horses that looked ready for the knacker’s yard, and a fallen-down shed behind a small branch of Tesco”, remembers Colin Woodhead, a PR director who worked on the launch. “We might as well have been a Martian spaceship that had landed on that field.” The timing of…

Bicester Village at 30: how a wet field in Oxfordshire defied the death of the shopping mall - Business Fast

Before a shopping centre selling past-season designer fashion at discounted prices opened its doors in April 1995, the site of Bicester Village had been “a wet field containing two old horses that looked ready for the knacker’s yard, and a fallen-down shed behind a small branch of Tesco”, remembers Colin Woodhead, a PR director who worked on the launch. “We might as well have been a Martian spaceship that had landed on that field.” The timing of…