BFSI Digital ad Impressions Surge 5x; TV Declines, Print and Radio Hold Steady: Report

BFSI digital ad impressions surge 5x; TV declines, print and radio hold steady: report

New Delhi: The BFSI (Banking, Financial Services, and Insurance) sector saw a fivefold rise in digital ad impressions in 2025 compared to 2021, according to TAM AdEx, highlighting a strong shift towards online platforms. This trend mirrors the broader advertising industry, where advertisers are increasingly leaning towards digital platforms. Television remained a key medium for BFSI advertisers in 2025, but the sector saw a 16% decline in advert…

BFSI ad volumes down 16% in 2025; LIC & Axis Bank lead across media: Report

Advertising volumes for India’s banking, financial services and insurance (BFSI) sector declined by 16% in 2025 compared to 2024, according to a report by TAM AdEx. Despite the yearly drop, the sector recorded long-term growth, with advertising rising 64% in 2025 compared to 2021. On television, Life Insurance and Mortgage Loans retained their top two positions, contributing 19% and 16% share of ad volumes respectively. The Life Insurance Corpor…

BFSI ad spend sees mixed trends in 2025 as digital surges 5X, TV declines: TAM AdEx Report

Mumbai:India’s banking, financial services and insurance (BFSI) sector is witnessing a sharp realignment in advertising strategy, with digital scaling rapidly even as television records a slowdown. The TAM AdEx Cross Media Report 2025 reveals that while overall BFSI ad volumes declined by 16% in 2025 compared to 2024, the sector remains on a strong long-term growth trajectory, with advertising activity up 64% versus 2021 levels. This divergence …