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Beyond Targets Shifts - Los Angeles Business Journal
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Beyond Targets Shifts - Los Angeles Business Journal
Ethan Brown has seen the rise and fall of the plant-based meat market since founding what most know as Beyond Meat in 2009. Now, under the new name Beyond The Plant Protein Co., the former industry titan is betting on energy drinks and protein bars to please an increasingly discerning consumer base. Since its initial public offering in 2019, the El Segundo-based company has slid from dominating the plant-based category as a $14 billion giant to …
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