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Beyond Size and Performance: The ‘In-Car Experience’… The Changed Strategy for the Luxury Car Market
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Beyond Size and Performance: The ‘In-Car Experience’… The Changed Strategy for the Luxury Car Market
[Digital Daily Reporter Yoon Seo-yeon] The formula for luxury cars, often referred to as "CEO cars," is changing. Moving beyond an era where luxury was defined solely by large bodies, premium materials, and powerful performance, the experience provided during transit is emerging as a new standard of competition. Electrification and software technology appear to be driving this transformation in the luxury car market. According to industry sourc…
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