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Beyond Sales, Toward Partnership

As technology becomes commoditized, companies are shifting from just selling products to offering comprehensive solutions, especially in HVAC, smart factories, and smart cities.
The 'One LG' approach allows LG Group to deliver integrated solutions to complex sectors like smart cities and hospitals.
LG Group recently signed a Memorandum of Understanding with Al-Bawani Group in Saudi Arabia for smart home and city solutions.
LG's B2B sales organization is shifting to project-based management, managing the entire customer journey.

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131 Articles

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Beyond Sales, Toward Partnership

(BPT) - By Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics

1 year ago

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Coverage Details

Total News Sources131

Leaning Left5Leaning Right11Center89Last Updated1 year agoBias Distribution

85% Center

Bias Distribution

85% of the sources are Center

85% Center

+84

+6

Untracked bias

+17

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LG Newsroom broke the news 1 year ago on Thursday, July 17, 2025.

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