BEYOND Expo 2025: Foreign brands in China must adapt to its unique social media ecosystem, expert says · TechNode

BEYOND Expo 2025: Foreign brands in China must adapt to its unique social media ecosystem, expert says · TechNode

While Chinese brands aggressively expand into overseas markets, foreign companies continue to target China’s vast consumer base, drawn by its immense growth potential, an industry expert said during a session at the BEYOND Expo 2025. Olivia Plotnick, founder of Shanghai-based social media marketing agency Wai Social, said digital marketing in China is evolving, and foreign brands must adapt to the complex market.With over a decade of experience …