Beyoncé Takes Full Control of SirDavis Whiskey After Buying Out LVMH Stake
18 Articles
18 Articles
Global star Beyoncé launched her own whisky brand, SirDavis, two years ago with the French luxury group LVMH. Now she has acquired all the shares, which raises questions about its success. Her husband, Jay-Z, did earn hundreds of millions from his own champagne and cognac, just as other celebrities have scored with wine or spirits.
The singer takes control of Sir Davis, the brand inspired by her great-grandfather who created with the French luxury firm
Something big just changed at Beyoncé’s SirDavis whisky brand
American singer and songwriter Beyoncé is now in control of her whiskey SirDavis, buying out LVMH’s stake and becoming the brand’s sole owner. While exact details on the sale have not been made public, Beyoncé first created the whiskey brand in collaboration with the luxury conglomerate’s alcohol division Moët Hennessy. The company also owns stake in luxury wine and spirit brands including Moët & Chandon, Hennessy, Veuve Clicquot, Dom Pérignon,…
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