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Why We Fall for Black Friday Scams - and What We Can Do About It
A Tesco Mobile survey of 2,000 adults found 38% regret impulse buys during Black Friday, with younger shoppers most affected and electronics and clothing as top items.
- On Friday, Tesco Mobile-commissioned research with consumer behaviour expert Dr Amna Khan found almost four in 10 consumers admit to Black Friday regret after impulse buys.
- Dr Amna Khan said consumers' perceptions of Black Friday create happiness, excitement, and dopamine rushes that drive urgency but can lead to regret if shoppers overspend.
- A OnePoll survey of 2,000 adults found 44% get caught up in excitement, with 60% of Gen Z and 21% of Boomers admitting Black Friday regret this year.
- Buyers are planning purchases and nearly a third intend to buy Christmas gifts, with 26% looking for electronics, reducing impulse buying during Black Friday.
- Overall, 60% of shoppers say electronics and clothing remain the top deals, with the website offering Black Friday deals alongside no EU roaming charges and frozen contract prices.
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30 Articles
30 Articles
Black Friday is underway and many consumers are hunting for bargains and discounts. But the risk of buying too early is at least as great. “Black Friday is a minefield of trigger traps,” says savings psychologist Niklas Laninge.
·Stockholm, Sweden
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Coverage Details
Total News Sources30
Leaning Left2Leaning Right3Center18Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
C 78%
13%
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