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Bernard Arnault Invests the 103-111 Avenue Des Champs-Élysées with a New Setting of Luxury, Which Is Getting Ready to Surprise Visitors.
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For several months now, a giant Louis Vuitton trunk has been covering the façade of 103-111 Avenue des Champs-Élysées. Behind this decor that intrigues passers-by, the LVMH group prepares in complete discretion a metamorphosis of magnitude for this emblematic building, just a stone's throw from the Arc de Triomphe. Bernard Arnault, who was tagged by Elise Lucet, has made this address a pivot of his strategy on the most famous avenue in Paris, an…
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