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Benin: Jean-Wilfried Kemajou, the New School of Branding · Global Voices
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At the age of 27, Jean-Wilfried Kemajou has been leading since Cotonou the strategy that re-designs Benin's image internationally. Jean-Wilfried Kemajou's work mixes cultural storytelling with concrete operations to transform identity signs into economic assets. Portrait. At the head of the coordination of Benin's country brand, Jean-Wilfried Kemajou is working silently to redefine the way a country can tell itself and position itself in the glo…
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