Being an Entrepreneur Became Cool in Macron’s France. But Will it Last?

Being an Entrepreneur Became Cool in Macron's France. But Will it Last?

(Bloomberg) — Emmanuel Macron’s ambition of turning France into a “startup nation” got a much-needed shot in the arm this week as investors pledged to plow about €109 billion ($114 billion) into artificial intelligence projects in the country. For the French president, the investments are critical to safeguarding his legacy — one that’s made entrepreneurship cool in France.

Being an Entrepreneur Became Cool in Macron’s France. But Will it Last?

AI’s rising stars like Mistral and H have inspired a new generation of founders as the stigma around CEOs, wealth and failure fade.