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Behind the Brand: Breitling - InternetRetailing
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Behind the Brand: Breitling - InternetRetailing
Ahead of his panel appearance at Digital Marking Evolution, Michele Lo Forte of Breitling, explains why brands can not fully automate the luxury experience, as it “is about emotion”. With the retail industry rapidly embracing digital transformation, how do you see these changes shaping the future of retail, and in what ways are you leveraging new technology as a brand?Digital transformation is reshaping retail, and at Breitling, we see it as an …
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