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Before Tesla hype, there was Model A mania
Ford spent about $1.5 million on 2,000 newspaper ads as dealers promoted the car and crowds rushed to see its first public display.
- On December 2, 1927, Ford unveiled the new Model A, giving the public its first view of the car's models and prices after a five-day advertising blitz across 2,000 newspapers.
- By the late 1920s, the nearly two-decade-old Model T was showing its age, its features surpassed by newer vehicles from Chevrolet and Dodge Brothers, prompting Henry Ford to design a replacement.
- Ford paid approximately $1.5 million for the five-day advertising blitz, while the six variants featured 40-horsepower motors capable of 55-65 mph, priced from $385 to $570.
- "Model A mania" swept the Upper Midwest, with dealers tracking attendance of 12,000 in Fargo and 5,000 in Brainerd, demonstrating the public's hunger for an affordable, quality vehicle.
- While demand surged, fulfilling preorders would take months; newspapers reported the first speeding arrest in Illinois and first crash in Oklahoma, capturing early real-world impact.
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Total News Sources21
Leaning Left0Leaning Right9Center9Last UpdatedBias Distribution50% Center, 50% Right
Bias Distribution
- 50% of the sources are Center, 50% of the sources lean Right
50% Right
C 50%
R 50%
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