‘Beer Drank Differently’: History Behind Tecate, First Selling the Drink in Can

El Financiero

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Going to the north of the country involves living a culinary experience different from that of central Mexico: changing the tacos to the shepherd for those of roasted meat and the classic Boing de mango for a beer, among which Tecate has a prominent presence.A brand as deeply rooted in this part of the country as regional music, and whose history began to be written in Baja California, in a factory surrounded by rancherías, 82 years ago.Although…