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Beer Companies Seek Soju, Food Companies Seek Distilled Spirits… Companies Looking for 'New Drinks'
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[Digital Daily Reporter Yoo Chae-ri] Amid declining domestic alcohol consumption, food and beverage companies are expanding their business scope into new types of alcohol. Beer manufacturers are launching soju, while food companies have jumped into the distilled spirits market. There are also moves to utilize beer production facilities as whiskey production bases. While overseas exports are emerging as a new growth opportunity, securing brand r…
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