US EditionBed Bath & Beyond (BBBY) Jumps 7% on Deal to Tokenize Real Estate with Tokens.com Buy
Bed Bath & Beyond plans to let homeowners convert equity into tradable tokens and access integrated financing using tZERO and Figure, aiming for a July launch, shares rose 7%.
- On Monday, Bed Bath & Beyond signed an agreement to acquire Tokens.com, with the platform expected to be operational by July 1, 2026.
- Following its restructuring, Bed Bath & Beyond shifted to blockchain and tokenization as part of its strategic pivot after the company filed for bankruptcy, sold its brand and IP, and now invests in fintech.
- An embedded AI control layer will support asset analysis, eligibility assessment, decisioning, and risk management while involving humans and regulated processes, tZERO said.
- Homeowners could use Tokens.com to convert home equity into cash or tradable tokens, while issuers of public and private securities gain consolidated views of ownership and liquidity options.
- The release frames tokenization as financial infrastructure within existing regulations, while Bed Bath & Beyond warns digital asset securities carry risks including fraud and theft.
16 Articles
16 Articles
Bed Bath & Beyond parent eyes mortgages
Bed Bath & Beyond’s parent company has reached an agreement to acquire Tokens.com as part of its plan to launch an investment and personal finance platform, which will also offer home loans through a partnership with Figure Technologies. Financial terms of the deal were not disclosed. The holding company owns Bed Bath & Beyond, Overstock and buybuy BABY. It maintains a portfolio of blockchain-related assets and aims to create a “one-stop” platfo…
Bed Bath & Beyond Enters Blockchain Finance With Tokens.com Acquisition
Bed Bath & Beyond has taken a decisive step beyond traditional retail by agreeing to acquire Tokens.com, signaling a bold expansion into blockchain-driven financial services. The company plans to launch a real estate tokenization platform by mid-2026, aiming to let homeowners unlock property equity through cash or crypto. This move places the brand at the intersection of consumer trust and emerging digital finance, an area that continues to attr…
Bed Bath & Beyond (BBBY) Stock Jumps as Retailer Buys Tokens.com for Tokenized Asset Platform
TLDR Bed Bath & Beyond (BBBY) is buying Tokens.com to launch a tokenized real estate and asset platform Platform will offer mortgage products, tokenized securities, and crypto-based financing through partnerships with Figure Technologies and tZERO Launch target is mid-2026 with funds available in cash or cryptocurrency BBBY stock jumped 5-6% on the announcement, trading near $6.22 The tokenized asset market has reached $24.2 billion, up 300% fr…
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