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Morrisons Unveils Goldilocks and the Three Bears Christmas Advert with a Twist
The 90-second spot highlights Morrisons’ in-store food teams and ends with a charity-linked plush toy campaign.
- Morrisons will premiere its 2026 Christmas advert on Monday, November 9, at 9.15pm across major networks including ITV, Channel 4, Five, and Sky, reimagining the classic fairytale "Goldilocks and the Three Bears."
- Andrew Long, chief creative officer at Leo, explained the campaign gives "each bear their own personality," with a social takeover that grants Baby Bear his own voice across platforms.
- Award-Winning filmmaker Nick Ball directed the spot using animatronics, with Daddy Bear visiting Market Street to prepare for the family reunion while Mummy Bear decorates the home.
- Morrisons will sell limited-edition plush bears in stores, donating 50p from each sale to Marie Curie, the charity supporting people with terminal illness, while the campaign ends with "Christmas Made Just Right."
- Marketing and advertising director Beverley Lumb noted the advert celebrates Christmas that is warm and inviting despite being imperfect, encouraging families to embrace their unique traditions and "make Christmas 'just right' for all the different tastes around their table.
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Evening Standard+3 Reposted by 3 other sources
Bear browses supermarket aisles in Morrisons’ festive take on fairytale
The advert is a reimagining of Goldilocks and the Three Bears.
·London, United Kingdom
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Grocery Gazette - Latest Grocery Industry News
Grocery Gazette - Latest Grocery Industry NewsMorrisons unveils Goldilocks-inspired Christmas advert starring the Three Bears
Morrisons has unveiled its 2026 Christmas advert, putting a modern twist on Goldilocks and the Three Bears to celebrate the personal touches that make the festive season special. The supermarket’s 90-second campaign, titled ‘Christmas Made Just Right’, will debut on ITV, Channel 4, Five and Sky TV today at 9.15pm. The advert follows Mummy and...
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Leaning Left2Leaning Right0Center23Last UpdatedBias Distribution92% Center
Bias Distribution
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92% Center
C 92%
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