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Shay Mitchell’s Béis to Be Acquired by Samsonite in $210 Million Deal

Luggage giant Samsonite Group announced on Thursday, August 13, that it is acquiring an 85% stake in Shay Mitchell's lifestyle travel brand BÉIS for $178.5 million in cash.
Beach House Group, which incubated BÉIS alongside Mitchell, is selling its entire 70 percent ownership stake, while Mitchell retains 15 percent of the company she founded eight years ago.
The acquisition values BÉIS at approximately $210 million, with the company continuing to operate as a standalone brand under Samsonite's umbrella with its existing management team intact.
CEO Adeela Hussain Johnson will remain in place to lead BÉIS, as Samsonite plans to leverage its global distribution network and logistics platform to accelerate the brand's growth.
The transaction is expected to close in the fourth quarter of 2026, pending regulatory approval, as Samsonite integrates BÉIS into its portfolio alongside legacy brands Tumi and American Tourister.

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Shay Mitchell sells major stake in travel bag company to Samsonite

Shay Mitchell has sold her travel bag company BÉIS to luggage giant Samsonite in a deal with around $210 million.

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Shay Mitchell’s Béis to Be Acquired by Samsonite in $210 Million Deal

Shay Mitchell’s Béis is set for a major change in ownership after luggage company Samsonite agreed to acquire an 85 percent stake in...

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Shay Mitchell sells 85% of BÉIS to Samsonite in $210 million deal: How much is her stake worth now?

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Shay Mitchell’s Travel Bag Company BEIS Sold for $210 Million: ‘Dream Come True’

Shay Mitchell is making some major business moves! The Pretty Little Liars alum, 39, announced on Wednesday, August 12, that her travel bag company, BÉIS, has been acquired by luggage giant Samsonite in a deal worth around $210 million. Mitchell started the company with Beach House Group in 2018, after finding fame playing Emily Fields […]

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