BCHL's Vernon Vipers unveil new identity, complete with new logo and jerseys

Vernon Vipers launch new brand ahead of BCHL season

New era. Same venom. With those four words, the Vernon Vipers have created a new chapter in the team’s long history. With a mystic social media campaign leading up to the launch Monday morning, July 20, the Snakes have unveiled a new brand identity ahead of the B.C. Hockey League’s 2026-27 season. The Vipers – approaching the start of their 31st season since changing the team name and colours from Vernon Lakers in 1996-97 – have introduced a “re…

BCHL's Vernon Vipers unveil new identity, complete with new logo and jerseys

The Vernon Vipers have a new look. The team announced a "bold new brand identity" for the upcoming 2026-27 BCHL season, headlined by a redesigned logo and updated primary colours. Moving away from their previous aesthetic, the Vipers are adopting a midnight blue and gold palette, a shift ...