B.C. Supreme Court Certifies Nationwide JUUL Class Action Against Altria
The ruling lets the case proceed for Canadians who used JUUL products since 2018, while leaving fault and liability for later hearings.
- The B.C. Supreme Court has certified a nationwide class action lawsuit against e-cigarette maker JUUL Labs Inc. and Altria Group Inc., allowing the case to proceed after six years of litigation.
- Justice Christopher Giaschi allowed the suit to cover all Canadians who used products since 2018, rejecting company attempts to relitigate claims and force his recusal from the case.
- Plaintiffs Owen Mann-Campbell and Robert Osborn allege the companies deceptively marketed products as a safe alternative to smoking and conspired to addict a new generation to nicotine.
- The judgment does not determine fault, but allows the case to proceed; Altria and JUUL may challenge both the initial 2025 judgment and this new order in appeal.
- Separately, a lawsuit was filed late last year to recover health care costs, a strategy that previously secured a $3.6-billion settlement against tobacco companies in early 2025.
44 Articles
44 Articles
The Globe & Mail
BizTocCancer society applauds class-action against e-cigarette maker Juul
Lawsuit alleges products were falsely marketed as a safe alternative to smoking cigarettes in conjunction with an alleged conspiracy to addict young people to nicotine
The Canadian Cancer Society believes that the federal and provincial governments of Canada need to strengthen the regulation of vaping products in order to reduce nicotine dependence on young people, while the marketing practices of electronic cigarettes are about to be judged as part of a national collective action.
Winnipeg Free Press
Cancer society applauds certification of class-action against e-cigarette maker JUUL
VANCOUVER - The Canadian Cancer Society says the certification of a national class-action lawsuit against the makers of JUUL e-cigarettes is an important step in holding companies accountable for alleged misleading marketing of vaping products.
B.C. court certifies class action against e-cigarette maker JUUL - Creston Valley Advance
The B.C. Supreme Court has certified a nationwide class action lawsuit against e-cigarette maker JUUL Labs Inc. and associated company Altria Group Inc. Two representative plaintiffs in the case, Owen Mann-Campbell and Robert Osborn, allege the companies deceptively marketed their product as a safe alternative to smoking and “conspired together to addict a new generation to nicotine.” After six years and an attempt to appeal a partial certificat…
B.C. court certifies class action against e-cigarette maker JUUL - Fort St. James Caledonia Courier
The B.C. Supreme Court has certified a nationwide class action lawsuit against e-cigarette maker JUUL Labs Inc. and associated company Altria Group Inc. Two representative plaintiffs in the case, Owen Mann-Campbell and Robert Osborn, allege the companies deceptively marketed their product as a safe alternative to smoking and “conspired together to addict a new generation to nicotine.” After six years and an attempt to appeal a partial certificat…
B.C. court certifies class action against e-cigarette maker JUUL - Grand Forks Gazette
The B.C. Supreme Court has certified a nationwide class action lawsuit against e-cigarette maker JUUL Labs Inc. and associated company Altria Group Inc. Two representative plaintiffs in the case, Owen Mann-Campbell and Robert Osborn, allege the companies deceptively marketed their product as a safe alternative to smoking and “conspired together to addict a new generation to nicotine.” After six years and an attempt to appeal a partial certificat…
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