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BBC The Apprentice first contestant fired in 'shambles' performance - Liverpool Echo

  • Emma Rothwell was fired as the first contestant of the new series of The Apprentice, as announced by Lord Sugar after she sold no tickets during the challenge.
  • The teams faced difficulties selling their tour tickets, leading to price reductions for both the glacier and forest tours.
  • The Glacier team won the challenge with a profit of 230.60 euros, while the Forest team incurred a loss of 166 euros.
  • Reece Donnelly, a former contestant, praised Lord Sugar for his approach to selecting a business partner, stating he respected Sugar's work ethic and decision-making process.
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