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Buc-Ee's Sues Small Business in Ohio over Logo Branding
Buc-ee's says the store's smiling beaver logo could confuse customers, as a GoFundMe has raised $34,000 for its legal defense.
- On Tuesday, Texas-based travel chain Buc-ee's filed a federal trademark infringement lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, claiming the local store's logo, color scheme, and name are too similar to its own.
- The lawsuit follows Buc-ee's recent expansion into the state with a large Huber Heights travel center; the filing occurred days after 'Last Week Tonight' host John Oliver criticized the company's reputation for targeting businesses with similar cartoon animal mascots.
- Community members are rallying around the small business, raising $34,000 via GoFundMe toward a $45,000 legal goal, while local business owner Taylor Reese stated she sympathizes with the store, arguing it is 'way too big for them to fight against.'
- Ohio Gov. Mike DeWine criticized the action during the Ohio State Fair, saying, 'They need to dismiss this lawsuit,' while the Beavercreek City Council is considering a resolution to formally affirm the beaver as a historic community symbol.
- Owners of the mini-mart have stated they will fight the legal action, which demands they remove all disputed branding and cover legal fees, as the store has two weeks to file a formal response to the federal complaint.
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44 Articles
44 Articles
Buc-ee’s suit against Beavercreek mini mart galvanizes local support
The arrival of Ohio’s first Buc-ee’s travel center in Huber Heights this spring created a massive buzz as customers arrived in droves to marvel at the 74,000-square-foot site. But something else has happened.
·Charlotte, United States
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Buc-ee's says it's protecting its brand. Critics see a bully
·Cincinnati, United States
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Total News Sources44
Leaning Left1Leaning Right1Center41Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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