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Battersea Dogs and Cats Home launch campaign against pet trends
The charity says Gen Z and millennials are driving demand for pets with extreme features, which can leave animals struggling to breathe and move.
- Battersea launched a Y2K-inspired fashion collection featuring slogans like "Hot girls just want healthy pets" in collaboration with celebrities including Tasha Ghouri, Vicky Pattison, and Faye Winter to combat demand for pets with extreme physical features.
- Research from Battersea reveals that Gen Z and Millennials are significantly more likely to choose pets with extreme characteristics, as social media and popular culture play a major role in shaping perceptions of what pets should look like.
- Jennifer, owner of a French Bulldog named Lily, spent more than £40,000 on veterinary care after her pet required multiple surgeries starting at 16 months old, with Jennifer stating "no amount of health insurance or money can take away suffering."
- Laura Alwen, rehoming and welfare manager at Battersea, warned that desirable features often leave animals struggling to breathe or move; the charity will host a pop-up event on Wednesday, August 19, to encourage public pledges for pet welfare.
- The range remains available for purchase online until September 15, with all proceeds supporting the dogs and cats of Battersea to help animals affected by extreme breeding practices.
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'Instagrammable' pets fuelling suffering as owners chase extreme looks, charity warns
Britain's pet owners are being warned that social media trends are driving demand for dogs and cats bred with extreme physical features. Battersea Dogs & Cats Home says the "Instagrammable" pet trend is leaving animals struggling to breathe, move and live normal lives.The charity says platforms including Instagram and TikTok are shaping what people see as the "perfect" pet. Gen Z and Millennials are more likely to favour exaggerated features suc…
·London, United Kingdom
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Total News Sources32
Leaning Left1Leaning Right1Center26Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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