Bath & Body Works Just Brought Cherry Blossom Back and It Smells Like Nostalgia

Bath & Body Works Celebrates 20 Years of Japanese Cherry Blossom: An Elevated Fragrance Icon

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Bath & Body Works Just Brought Cherry Blossom Back and It Smells Like Nostalgia

In honor of Japanese Cherry Blossom's 20th anniversary, the brand launched a new scent and brought back the 2005 original. I've compared all three.

Behind Japanese Cherry Blossom, The Mall Fragrance That Outlasted Everything Else

Bath & Body WorksCertain fragrances can transport you right back to the early 2000s with a single sniff. Among them: Bath & Body Works’ Japanese Cherry Blossom — the soft floral that practically defined mall-era beauty. It’s the scent that lived in your locker, your bathroom, or both. And somehow, 20 years later, it’s still everywhere. It’s no small feat. Most Y2K-era beauty staples have long since faded into obscurity — especially in fragrance,…

More than $1.5 billion in lifetime sales :: Now Smell ThisBlueskyRSSTwitter

[Japanese Cherry Blossom's] timelessness (and genuinely delightful scent) is part of what’s made it one of the top three best-selling fragrances at Bath & Body Works — and one that hasn’t been reformulated in 20 years, which is rare. “You have people who have loved it forever. It’s really one of the true icon statuses in the brand’s assortment that has withstood the test of time,” says Lewis. “And it’s able to not only appease our existing custo…