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Bath & Body Works New Mother’s Day Collection Is Peachy Floral
The limited-edition collection features 22 product forms with exclusive fragrances and Vera Bradley patterns, available first to rewards members before the full U.S. and Canada launch.
- Bath & Body Works is partnering with Vera Bradley on a limited-edition Mother's Day collection, with rewards members receiving early access March 22 and a full U.S. and Canada launch March 23.
- Bath & Body Works executive vice president Kristie Lewis said the collection offers an uplifting, sensory escape grounded in optimism and joy, while Vera Bradley's design ethos brings joy and connection into everyday life.
- Prices range from a $1.95 PocketBac to a $69.95 Eau de Parfum, with Peach Blossom & Nectar as the hero scent and two additional fragrances paired with exclusive cosmetic bags.
- On March 23, the collection will be available in stores and online in the U.S. and Canada, with an international rollout to more than 40 markets later in the year.
- Marketing for the collection emphasizes gift-ready packaging and design, with Kristie Lewis saying, 'From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift ready for Mother's Day.
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13 Articles
13 Articles
Bath & Body Works Is Teaming Up with Vera Bradley for a Peachy Collection – Here's Your First Look
Just in time for springtime, Bath & Body Works has a special collaboration with Vera Bradley coming soon. Take a peek before it launches on March 23, and learn how you can shop early.
·United States
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Coverage Details
Total News Sources13
Leaning Left8Leaning Right1Center4Last UpdatedBias Distribution61% Left
Bias Distribution
- 61% of the sources lean Left
61% Left
L 61%
C 31%
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