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Basta: Lucerne Brewery Can Write Advertising Texts by Rapper.

Summary by Turi2
6 slogans instead of 16 bars: The Lucerne brewery Eichhof runs a campaign with the rapper Mimiks. Instead of a testimonial performance by the artist, who also comes from Lucerne, it is only six texts from his pen that decorate the motifs. According to AI, rap artists are now also falling into the domain of the advertising copywriters. persoenlich.com (Photo: Eichhof)
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Basta: Lucerne Brewery Can Write Advertising Texts by Rapper.

6 slogans instead of 16 bars: The Lucerne brewery Eichhof runs a campaign with the rapper Mimiks. Instead of a testimonial performance by the artist, who also comes from Lucerne, it is only six texts from his pen that decorate the motifs. According to AI, rap artists are now also falling into the domain of the advertising copywriters. persoenlich.com (Photo: Eichhof)

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turi2 broke the news in on Wednesday, July 30, 2025.
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