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Barry Sternlicht’s Field & Stream Lodge Adds Two Hotels. Building the Brand Will Take Time.

Summary by Skift
Field & Stream Lodge launched in 2023. Deals two and three are conversions in Bend and Big Bear, opening in 2028. Starwood Capital and AJ Capital say high capital costs are setting the pace for brand-building.

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Field & Stream Lodge Adds Two Hotels. Building the Brand Will Take Time.

Field & Stream Lodge is expanding with two new hotel conversions in Bend, Oregon, and Big Bear, California, both scheduled to open in 2028 following full renovations.

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Barry Sternlicht’s Field & Stream Lodge Adds Two Hotels. Building the Brand Will Take Time.

Field & Stream Lodge launched in 2023. Deals two and three are conversions in Bend and Big Bear, opening in 2028. Starwood Capital and AJ Capital say high capital costs are setting the pace for brand-building.

·New York, United States
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Skift broke the news in New York, United States on Tuesday, September 15, 2026.
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