The Power of Consumers on Social Media: A Case Study of BalenciagaR

Balenciaga’s High Summer Campaign: A Masterclass in Escapist Fashion Storytelling

Dear Shaded Viewers, Balenciaga’s High Summer 2025 campaign, shot by Roe Ethridge, is a clever twist on the classic luxury resort ad. Against dreamy, fabrica

Balenciaga Unveils High Summer 2025 Campaign

© Balenciaga Balenciaga launches its High Summer 2025 campaign with a series of portraits and videos by photographer Roe Ethridge that riff on the visual language of luxury hotel advertisements. Staged against artificial backdrops of glistening ocean views, hazy sunsets, and manicured poolside escapes, the campaign leans into glossy travel fantasy, subtly warped through Balenciaga’s signature irony and stylized distance. The visuals combine stil…

The Power of Consumers on Social Media: A Case Study of BalenciagaR

The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by sadomasochism-inspired teddy bears/handbags and received immediate...