Balance Point Announces its Investment in Bar Keepers Friend
- On March 27, 2025, Balance Point Capital Advisors, LLC announced its investment in Bar Keepers Friend to facilitate Forward Consumer Partners' recapitalization of the company.
- Bar Keepers Friend, a provider of premium household and commercial cleaning solutions known for its science-backed formulas, was founded in 1882 by chemist George William Hoffman after he discovered its active ingredient while cooking rhubarb and noticing how it made tarnished metal 'fairly sparkle'.
- For approximately 70 years, BKF was owned and managed through multiple generations of the SerVaas family and continues to be a popular choice for consumers, professionals, and businesses seeking effective cleaning solutions for hard surfaces to remove rust, mineral deposits, soap scum, and tarnish.
- Adam Sauerteig, a Balance Point Partner, stated that Balance Point is thrilled to continue its partnership with Forward and supports the acquisition of Bar Keepers Friend, constructing a bespoke and flexible solution to meet the Company's capital needs and looks forward to BKF's continued growth under Forward's stewardship.
- According to FCP Managing Partner Matt Leeds, Balance Point's creativity in structuring was crucial for closing the transaction and setting the Company up for its next phase of growth, marking BKF as the second executed investment with Balance Point over the last year, and affirming that Point continues to be a value-added partner to Forward.
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Balance Point Announces its Investment in Bar Keepers Friend
WESTPORT, Conn., March 27, 2025 /PRNewswire/ -- Balance Point Capital Advisors, LLC ("Balance Point"), in conjunction with its affiliated fund, Balance Point Capital Partners IV, L.P. is pleased to announce its investment in Bar Keepers Friend ("BKF" or the "Company").…
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