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How Bad Bunny's Super Bowl Performance Helps The NFL Latin America Outreach

Bad Bunny’s Puerto Rico residency finale boosted his catalog streams by 13%, while his Super Bowl halftime show marks a new peak in his global music career.

Summary by Forbes
Sports marketers weigh in on why the league tapped the 31-year-old Puerto Rican rapper to headline the halftime show at Levi's Stadium on Feb. 8.

8 Articles

Lean Left

The Puerto Rican star, chosen for the show of the half-time of the final of the American football championship on February 8, was targeted by the figures of the trompist galaxy.

·Paris, France
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Bad Bunny lives a particularly rich year with the release of his latest album, "Debí Tirar Más Fotos", and a historic residence in Puerto Rico. Bad Bunny has just won one of the biggest concerts of all music: the Halftime Show of the Super Bowl LX in 2026. Roc Nation, the NFL [...] Cet article Bad Bunny sera au Super Bowl 2026 est apparu en premier sur Rolling Stone.

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Billboard broke the news in United States on Wednesday, October 1, 2025.
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