US EditionHow Bad Bunny's Super Bowl Performance Helps The NFL Latin America Outreach
Bad Bunny’s Puerto Rico residency finale boosted his catalog streams by 13%, while his Super Bowl halftime show marks a new peak in his global music career.
- On Sunday, the NFL and Apple Music announced El Conejo Malo will headline the Super Bowl LX Apple Music Halftime Show at Levi's Stadium, Santa Clara, after his No Me Quiero Ir de Aquí residency closed last week.
- Last week the residency closed after a 31-date run at José Miguel Agrelot Coliseum that attracted half a million fans and generated over $200 million in local economic impact, according to promoters.
- Luminate found a major catalog bump last week with over 93 million official on-demand U.S. streams, while nearly 18 million streams on Monday rose 31% and the finale set Amazon Music records.
- Coming off a historic residency and with his world tour set to kick off on Nov. 21, observers question how many Puerto Rican nods and how much Latino representation will fit into the show.
- The NFL and Apple Music framed the booking as part of international growth, citing over 600,000 attendees and roughly $733 million in economic impact, with hotel lifts of 69,010 room nights and $1.57 million during the residency, according to Gaither International.
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15 Articles
The Puerto Rican star, chosen for the show of the half-time of the final of the American football championship on February 8, was targeted by the figures of the trompist galaxy.
Expect a lot of Puerto Rican pride at Bad Bunny's Super Bowl halftime show : World Cafe Words and Music Podcast
Days before Bad Bunny's Super Bowl announcement, World Cafe spoke to Alt.Latino hosts Anamaria Sayre and Felix Contreras about his 31-date residency in Puerto Rico.
The announcement of Bad Bunny’s half-time presentation of the Super Bowl has generated a fascinating panorama of reactions. The artist is the second most important pop star of today, surpassed only by Taylor Swift, comes from finishing a residence of more than 30 dates in Puerto Rico and has under his arm a record that reviews the musical tradition of his people both on the island and of those who migrated to the United States, walking from jíba…
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