Majority US Families Expect to Maintain or Increase Back-to-School Spending, Survey Finds

Majority US families expect to maintain or increase back-to-school spending, survey finds

Nearly 3 in 4 US families plan to spend the same or more on back-to-school shopping this fall, according to a new survey from PwC, signaling strong demand despite inflation and tariff-related price pressures.

Economic Uncertainty Fuels Early Back-to-School Shopping For Nearly 3 in 10 Shoppers

This is only a glimpse of the data available to CivicScience clients. Discover more data. Summer’s entrance hymn had only just concluded when recent polling indicated an uptick in activity around back-to-school shopping. An early start to shopping is one way consumers are combating economic uncertainty, just as they are making changes to their summer plans and shifting other priorities. What exactly is fueling the early start, and what trends ca…

US Back to School 2025: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025

We kick off our US Back to School 2025 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season. How much will BTS shoppers spend, and what will influence their purchase decisions? Find out in this comprehensive analysis of consumers’ plans for and attitudes to BTS shopping.The post US Back to School 2025: Early Shopping, Tariff Worries and Strategic Choices Shape BTS…

Back-To-School Survey Shows Resilient Consumers Are Ready To Spend – RetailWit

A PwC (PricewaterhouseCoopers) survey found that American parents are looking for deals for back-to-school, and plan to use AI to help find them.