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Back of the Netflix: Sports content is fuelling wave of ad-funded streaming
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Back of the Netflix: Sports content is fuelling wave of ad-funded streaming
Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan. Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming giant has been quietly building what could be described as a “sports layer” across its platform. Not thr…
·London, United Kingdom
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