Prada Steps Into Space with NASA Collaboration
The body-hugging suit, made with Axiom Space, adds knitted ventilation tubes as Prada deepens its push into space fashion.
- On Sunday, Italian luxury house Prada unveiled an inner-layer garment in NEW YORK for NASA astronauts, positioning itself as the first major Luxury player to enter the aerospace industry.
- Developed with Houston-based Axiom Space, the garment follows Prada's 2024 spacesuit reveal for the anticipated Artemis moon landing, leveraging the brand's design expertise.
- Prada's chief marketing officer, Lorenzo Bertelli, presented the Liquid Cooling and Ventilation Garment at a Manhattan store, stating the brand possesses "a broad spectrum of capability and know-how."
- New York University Stern School of Business strategist Thomai Serdari noted Prada moved "beyond inspiration into an actual partnership," aligning the brand with avant-garde thought.
- Bernstein global head of luxury goods Luca Solca said space exploration is "bound to attract a lot of eyeballs," as Prada capitalizes on industry visibility amid recent Luxury market contraction.
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A collaboration between Axiom Space and Prada, which is famous for its luxury clothing.
NASA to wear Prada as luxury group pushes into space industry
NEW YORK, June 7 (Reuters) - Italian fashion house Prada unveiled on Sunday the inner-layer garment set to be worn by NASA astronauts heading to the moon, underscoring the brand's push to be the first major luxury player to…
NASA astronauts will wear Prada. This was confirmed by the Italian fashion house Prada last weekend when he introduced the interior garment that astronauts will wear, which underscores the brand’s drive to be the first great luxury actor to enter the space industry. The body-fit suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, incorporates woven ventilation tubes into the garment.Keep reading
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