'Avengers: Doomsday' Is Closing In on 'Avengers: Endgame' Hype Levels in China

‘Avengers: Doomsday’ Hype in China Is Closing in on ‘Avengers: Endgame’ Territory

For years, China was a cornerstone of Marvel’s box office dominance. But in the years since ‘Avengers: Endgame’ closed out the Infinity Saga, the market largely went cold for superhero films, with Marvel titles facing intermittent blocks and underwhelming returns even after regulations eased. That picture started to change this summer. ‘Spider-Man: Brand New Day’...

'Avengers: Doomsday' Is Closing In on 'Avengers: Endgame' Hype Levels in China

When ‘Avengers: Endgame’ hit China in 2019, it didn’t just open big. It reshaped what a Hollywood blockbuster could do in the world’s second-biggest film market, and every Marvel release since has been measured against it. Now, with the next big team-up on the horizon, early interest numbers suggest ‘Avengers: Doomsday‘ may be getting close...