Boss Takes over From Ralph Lauren as Australian Open Outfitter

BOSS Replaces Ralph Lauren As The Australian Open's Official Outfitter

Ralph Lauren dressed the Australian Open the way he dresses everything, with the serene confidence of a man who decided decades ago what good taste looked like and hasn’t felt the need to revisit the question. The visual language of East Coast country clubs translated, somehow, to the Melbourne heat. It was fine. Perfectly, inoffensively fine. The sartorial equivalent of a firm handshake from someone you’ll never see again. For a tournament that…

Boss takes over from Ralph Lauren as Australian Open outfitter

Drapers Boss takes over from Ralph Lauren as Australian Open outfitter Hugo Boss has announced a new partnership with the Australian Open, confirming Boss as the official outfitter of the tournament from 2027, after six years of designs by Ralph Lauren.The post Boss takes over from Ralph Lauren as Australian Open outfitter appeared first on Drapers.

Australian Open Gets A New Boss

The Australian Open announced that it is delighted to announce a major new partnership, welcoming global fashion brand BOSS as the tournament’s Official Lifestyle Outfitter from 2027. The landmark partnership will see BOSS bring its unmistakable blend of sharp tailoring, modern sportswear and premium hospitality to Melbourne Park, dressing the Australian Open on and off the court and elevating the tournament’s world‑class presentation across sta…