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Australian grocer Coles slips as intense competition dents early second-quarter sales

Coles said price cuts and a relaunch of its value program are aimed at winning back budget-conscious shoppers after first-quarter sales missed expectations.

  • On Friday, Coles announced a rare earnings downgrade after first-quarter sales missed expectations, sending shares plunging 7.7% to A$21.66 as the retailer grappled with fierce competition and cost pressures.
  • Heightened competition from rival Woolworths and shifting consumer behavior slowed bricks-and-mortar sales, while increased fuel costs tied to Middle East conflict further pressured first-half margin outlook.
  • For the 13 weeks ended September 27, group sales rose 2.2% to $11.2 billion, though supermarket revenue growth of 3.6% to $10.3 billion fell short of analyst expectations for 4.2% growth.
  • To attract value-conscious shoppers ahead of Christmas, management is taking "deliberate actions to strengthen momentum" by relaunching the Every Day Price program and amplifying Lower Everyday Prices.
  • As Christmas trading becomes the "real test," analyst David Tuckwell cautioned that while new promotions may stabilize sales, a full market share recovery in the second quarter appears unlikely.
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The West Australian broke the news in Osborne Park, Australia on Thursday, October 29, 2026.
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