Audience research first-timers: Making the case to (finally) prioritize that reader survey - LION Publishers

Audience research first-timers: Making the case to (finally) prioritize that reader survey - LION Publishers

Audience research, while vital, is often deprioritized. Most publications want to incorporate audience feedback into their overall strategy but struggle to establish a structured process for receiving and acting on feedback. That’s why the LION Sustainability Audit often encourages publishers to conduct a reader survey if they haven’t.  Multiple independent publishers acted on that Audit recommendation by conducting their first-ever survey. We a…